Lean startup thinker Eric Ries: "don't be in a hurry to get big, be in a hurry to have a great product"

Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More

Each tech founder thinks he or she works lean startup. But what does this mean exactly? In a video interview above, Eric Ries, who coined the term Lean startup and is the author of upcoming book of the same name, explains his theory of learning by a small number of the first clients to enhance and improve your product before exposing it to a wider audience. "Don't be in a hurry to get big", he sums up the results at the end of our conversation, "to be in a hurry to have a great product."

RIES argues that the greatest advantage of the entrepreneur is their obscurity. If your first product sucks, at least not too many people will know about it. But this is the best time to make mistakes, provided that you learn from them, to make the product better. "It is inevitable that the first product is going to be bad in a sense," he said. Lean startup methodology is to systematically test product ideas company.

Fail early and often. "Our goal is to learn as soon as possible," he says. He also claims that launches start their products quietly until they figure out what clients really want. We discuss how color could use these recommendations. RIES also gives me a crash course in some of the more popular Lean startup, terms such as "minimum viable product", "product market fit" or "construction measure know feedback loops."

But you can build lean run in bubble (if we still have one)? "This is even more important," he says, go meat, when each throwing money at "the success of the theatre and to demonstrate vanity metric. "Vanity metrics are the numbers that you want to post on TechCrunch to make your competitors feel bad," he says. Don't believe their own propaganda, or run your company on these metrics. Useful metrics that actually allow you to understand what drives your growth are much more important.

RIES of lean startups in writes startup lessons and will serve to break the SF.

Eric Ries is the author of the book, [Lean Startup] (http://theleanstartup.com). Previously, he was one of the founders and served as the Chief Technology Officer of IMVU. He is the co-author of ...

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Audio magazine Shuffler. fm Gets a great update, gives us a sneak peek at the iPad App

Shuffler. FM, online Web application for the opening music, got a major update today. Users can now play different combinations of their favorite blogs, browse the Web's most popular songs and artists, create personalized feeds and much more.

But what was even more excited upcoming Shuffler. fm iPad application that provides a visual way to explore new music, optimized for the touch screen interface.

For those who don't know Shuffler. fm is the co-founder of Tim Heineke Twones and Tone fm, along with Marcel Corso and Diederik Martens, the Amsterdam-based startup. Its purpose is to aggregate music from around the Web on the genre. Previously users visiting Wheeler on the main page will simply select the genre of their choice, as indie, electronic, hip-hop, folk, etc., in order to play tracks from music blogs around the Internet. The tracks are taken from the list, the curator of the music blogs, classified using the last.FM API, then filed respectively.

But unlike other aggregators of popular music, such as the hype machine, for example, the Shuffler. fm is not only about the Kuwaiti music, it is about providing added context and significance. Taking you direclty music blog hosts the song Shuffler. fm users have the opportunity to learn more about the group or artist, as well as music blogs themselves. The site is often referred to as the "StumbleUpon" for music from this function.

New opportunities

Today, Wheeler and Web users will have access to several options, including the opportunity to play favorite blog as a continuous mix, the search function to search for your favorite artists and blogs and personalized music channel built favoriting individual tracks and blogs.

Besides music blogs you can now set their own accounts in shuffler. fm/blogs. These blogs will offer special features, designed to serve as "Play this blog" button, which launches this blog's feed.

All the new features will begin today, approximately 12 pm.

iPad App coming soon

We've also got a sneak peak at upcoming Shuffler. fm iPad application that brings the Shuffler. fm experience for touchscreen. The ability to move touches and swipes imagining resembles flipping through album art the gap on the remarks, we found.

As you can see from the image, Wheeler iPad app is very similar to the Web version, you also select a genre and surf through blogs. But on the iPad, the application offers a simple set of functions. In addition to the standard play/pause and volume button controls are simply favoriting button and sharing feature, which keeps the interface uncluttered and easily t0-use.

Experience using Shuffler. fm on the stands less akin to StumbleUpon and more like a Flipboard for music, since it ensures that the random, "lean back" consumption experience iPad is known.

IPad app is just a couple of weeks, said Heineke, depending on how quickly his reviews. Of course we look forward to its launch.

Shuffling machine music from around the web by genre. On our home page we have a list of channels. Click one of them, and we will send you ...

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