Monetate gives control consumer experience back to the marketing of new testing and targeting tools

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Earlier this month Monetate, a platform that provides marketers with testing and orientation services for their websites, announced that it closed a $ 15 million series b round of financing led by OpenView Venture partners, which is added to $ 5.1 million series a round, the company raised in December, first round capital and gateway. With more than 20 million dollars on the shore of Monetate develops new platform that gives marketers more control over messages and actions on their Web sites, as well as testing, targeting and personalization tools.

As we reported a few weeks ago, the coolest part about Monetate platform is that it can be installed using one line of code. The latest version of the launch of its cloud-based platform allows marketers to integrate customized content and functionality of Commerce Server and the site visitor's browser.

"One of the unfulfilled promises from the early days of e-commerce was that marketers can deliver the right customer the right message at the right time," says CEO David Brussin Monetate. "With Monetate, we added a new level of flexibility in eCommerce, marketing experience, giving marketers the ability to make educated decisions campaign that will directly help to increase conversion.

Moreover, as marketers and marketing team so often on the move, Monetate 11 enables its customers to test, target and personalize their websites for the iPad, giving users this additional layer of functionality to mobile devices. Another bonus: all current users of Monetate will be automatically upgraded to a new version of its platform.

11 Monetate, like its predecessors, aims to cut the mediator IT by controlling the creation and measuring marketing campaigns and serving to customize your user experience for marketers. They just type "who, what, when, why" campaign dashboard Monetate and platform takes care of everything else, offering users the possibility to use the clone campaigns, labelling and filtering.

Marketers will also be able to do automatic A/B test vs. control group, track results in real time, so that marketers can quickly see the effect will have their new campaigns. Users will also have the added advantage of new targeting options, including geo-targeting for your messages and promotions to visitors to a particular place, on the basis of Weather targeting and behavioral targeting.

Monetate customers now will also have the opportunity to test and deploy their own HTML and JavaScript, the purpose of the recommendations are based on complex business rules and access to all the data they need traffic segments and buying patterns make informed decisions about promotions, messages or other materials, they deliver to consumers through its analytics and reporting.

Monetate-really no-brainer for marketers, eTailers and ecommerce. This is an excellent solution, and together with the infusion of new capital, the launch of the new version may very well have legs. In the end, the platform has already attracted brands like Petko Urban Outfitters, sports authority, QVC, casual male, Dick's sporting goods, the use of targeting and testing services for their e-commerce platform — and Brussin told us that the company added hundreds of millions of collective income for these enterprises, eliminating the need for enterprises to hire specialized groups and reduce bounce rates and shopping cart abandonment.

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