Monetate gives control consumer experience back to the marketing of new testing and targeting tools

RIP Empson-writer at TechCrunch. He did not find friends here, he is here to win and you don't forget it. You can contact him at rip [at] techcrunch [dot] com ? more

Earlier this month Monetate, a platform that provides marketers with testing and orientation services for their websites, announced that it closed a $ 15 million series b round of financing led by OpenView Venture partners, which is added to $ 5.1 million series a round, the company raised in December, first round capital and gateway. With more than 20 million dollars on the shore of Monetate develops new platform that gives marketers more control over messages and actions on their Web sites, as well as testing, targeting and personalization tools.

As we reported a few weeks ago, the coolest part about Monetate platform is that it can be installed using one line of code. The latest version of the launch of its cloud-based platform allows marketers to integrate customized content and functionality of Commerce Server and the site visitor's browser.

"One of the unfulfilled promises from the early days of e-commerce was that marketers can deliver the right customer the right message at the right time," says CEO David Brussin Monetate. "With Monetate, we added a new level of flexibility in eCommerce, marketing experience, giving marketers the ability to make educated decisions campaign that will directly help to increase conversion.

Moreover, as marketers and marketing team so often on the move, Monetate 11 enables its customers to test, target and personalize their websites for the iPad, giving users this additional layer of functionality to mobile devices. Another bonus: all current users of Monetate will be automatically upgraded to a new version of its platform.

11 Monetate, like its predecessors, aims to cut the mediator IT by controlling the creation and measuring marketing campaigns and serving to customize your user experience for marketers. They just type "who, what, when, why" campaign dashboard Monetate and platform takes care of everything else, offering users the possibility to use the clone campaigns, labelling and filtering.

Marketers will also be able to do automatic A/B test vs. control group, track results in real time, so that marketers can quickly see the effect will have their new campaigns. Users will also have the added advantage of new targeting options, including geo-targeting for your messages and promotions to visitors to a particular place, on the basis of Weather targeting and behavioral targeting.

Monetate customers now will also have the opportunity to test and deploy their own HTML and JavaScript, the purpose of the recommendations are based on complex business rules and access to all the data they need traffic segments and buying patterns make informed decisions about promotions, messages or other materials, they deliver to consumers through its analytics and reporting.

Monetate-really no-brainer for marketers, eTailers and ecommerce. This is an excellent solution, and together with the infusion of new capital, the launch of the new version may very well have legs. In the end, the platform has already attracted brands like Petko Urban Outfitters, sports authority, QVC, casual male, Dick's sporting goods, the use of targeting and testing services for their e-commerce platform — and Brussin told us that the company added hundreds of millions of collective income for these enterprises, eliminating the need for enterprises to hire specialized groups and reduce bounce rates and shopping cart abandonment.

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KidZui launches ZUI.com, the Internet experience for children raises $ 2 million

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More

Exclusive- KidZui, San Diego, California-based startup that offers Web browser for kids debuted its latest product, a site called ZUI.com, which enables children to search for and study more than 5 million parent approved Web sites, YouTube videos, games, and whatnot.

In addition young company announced that it received an additional $ 2 million in financing from VC firms mission ventures, Maveron, emergence capital, and Scholastic Corporation, a major publisher and distributor of children's books and provider of educational technology and e-commerce.

KidZui resins ZUI.com as "search and investigation of the engine for children from 3 to 12 years, children learn, parents and teachers approve Web sites, videos, pictures and games, as well as to share their experiences with their parents or other family members through Facebook.

Available content all over the place, and the site should look pretty good on the browser of your mobile device as well.

"The only possible ZUI.com, through our terms and conditions of the proposed search Justin Bieber is just a few clicks from Mozart," explains Cliff BORO, CEO and founder of KidZui.

The site is free of charge for parents and their children and by advertising brand. And just to be clear, this extension KidZui browser without replacement.

KidZui is drawn to children and only allows them to move some mandated areas of the Web browser.

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Groupchat. tv brings Google hangouts like the experience on Facebook

Groupchat. TV is a new Facebook application that brings Google hangouts such group video chat experience for Facebook. The application was created over the weekend, the HAPI hackathon in San Francisco, the same people who run ecommerce site TinyPay. me.

And here's the crazy part Groupchat. tv supports up to 50 video streams at the same time!

The App creators do not recommend that you click Groupchat. tv, quite that far, though. It should be noted, however, that there is such a tough limit 10 people on chat is over at Google, where "Hangouts" are one of the key selling points of the site.

For a video chat on Google + you run Crowd (session video chat) by clicking and then share it with a circle or circles, personal friends or among the general public, as you choose.

To use a Groupchat. tv, you must first authorize the use of Facebook, and then share with your friends a special link that it generates. The link can be found by using instant messaging, such as Facebook in their own chat in e-mail, for example, wall post, or however you choose. Groupchat .TV in the main interface provides you with Facebook status updates window, however, that makes the process relatively easy.

Your friend will also authorize Facebook application before being able to communicate with you. In the test group this morning, we ran into common problems Mac/Flash (it's not "just work", you must configure settings for Flash here) However, the application provides at least with a simple "how" a pop-up window that explains how to make the necessary changes.

Groupchat. TV that uses Tokbox in the opentok API has not been as smooth as Google hangouts or Facebook in Skype integration, of course. You can hear your voice echoing your friends PC speakers, for example. But if you die in a group chat with friends on Facebook, it's definitely worth a look.

According to the app developer, Melvin Tercan (also Tinypay .me founder and CEO), the verb is already tossing around ideas for new features, such as a public list of group chat, that anyone can join. But now, they just hope the app takes off and goes viral.

I think that can happen now?

Update: I said that this application sends a message to your Facebook wall when you start the chat session. Automatic wall posts it seems par for the course on Facebook, so I wasn't surprised or unpleasantly so. However, you can in various ways. Be warned!

Correction: this article originally gave credit Richard Straver, because Melvin Tercan sent to us using the e-mail address of Richard. Oops!

Tinypay .me is essentially the e-commerce platform that allows people to sell physical and digital products in the simplest way possible. The best example is that you can ...

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