Monetate gives control consumer experience back to the marketing of new testing and targeting tools

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Earlier this month Monetate, a platform that provides marketers with testing and orientation services for their websites, announced that it closed a $ 15 million series b round of financing led by OpenView Venture partners, which is added to $ 5.1 million series a round, the company raised in December, first round capital and gateway. With more than 20 million dollars on the shore of Monetate develops new platform that gives marketers more control over messages and actions on their Web sites, as well as testing, targeting and personalization tools.

As we reported a few weeks ago, the coolest part about Monetate platform is that it can be installed using one line of code. The latest version of the launch of its cloud-based platform allows marketers to integrate customized content and functionality of Commerce Server and the site visitor's browser.

"One of the unfulfilled promises from the early days of e-commerce was that marketers can deliver the right customer the right message at the right time," says CEO David Brussin Monetate. "With Monetate, we added a new level of flexibility in eCommerce, marketing experience, giving marketers the ability to make educated decisions campaign that will directly help to increase conversion.

Moreover, as marketers and marketing team so often on the move, Monetate 11 enables its customers to test, target and personalize their websites for the iPad, giving users this additional layer of functionality to mobile devices. Another bonus: all current users of Monetate will be automatically upgraded to a new version of its platform.

11 Monetate, like its predecessors, aims to cut the mediator IT by controlling the creation and measuring marketing campaigns and serving to customize your user experience for marketers. They just type "who, what, when, why" campaign dashboard Monetate and platform takes care of everything else, offering users the possibility to use the clone campaigns, labelling and filtering.

Marketers will also be able to do automatic A/B test vs. control group, track results in real time, so that marketers can quickly see the effect will have their new campaigns. Users will also have the added advantage of new targeting options, including geo-targeting for your messages and promotions to visitors to a particular place, on the basis of Weather targeting and behavioral targeting.

Monetate customers now will also have the opportunity to test and deploy their own HTML and JavaScript, the purpose of the recommendations are based on complex business rules and access to all the data they need traffic segments and buying patterns make informed decisions about promotions, messages or other materials, they deliver to consumers through its analytics and reporting.

Monetate-really no-brainer for marketers, eTailers and ecommerce. This is an excellent solution, and together with the infusion of new capital, the launch of the new version may very well have legs. In the end, the platform has already attracted brands like Petko Urban Outfitters, sports authority, QVC, casual male, Dick's sporting goods, the use of targeting and testing services for their e-commerce platform — and Brussin told us that the company added hundreds of millions of collective income for these enterprises, eliminating the need for enterprises to hire specialized groups and reduce bounce rates and shopping cart abandonment.

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Monetate raises $ 15 million for real-time testing and targeting platform

RIP Empson-writer at TechCrunch. He did not find friends here, he is here to win and you don't forget it. You can contact him at rip [at] techcrunch [dot] com ? more

Monetate, a platform that provides marketers with testing and orientation services for their Web sites, announced today that it has closed a $ 15 million series b funding round. The round was led by OpenView Venture partners and adds $ 5.1 million series a round, raised in December, first round capital and gateway. Recent capital injections brings total investment up to just over $ 20 million.

Monetate co-founders David Brussin, and David Bookspan, as many entrepreneurs dabbled in several industries. In 2001, Brussin co-founded ePrivacy group, which established programmes, standards and products to protect the e-mail marketing channel; He then went to found TurnTide, an anti-spam router, which was acquired by Symantec in 2004. At the time was ready to go to Brussin his next venture, he said, the thing that stuck out the most was how little has changed since 1990 position marketers 's.

Marketers were still living in a world of electronic commerce, where they have little control over their own advertising, despite the steps taken in the display, and based on the IT groups to take care of the dirty work. Thus in 2008, Brussin and Bookspan founded Monetate allow marketers to gain control of the consumer website experience without the need to be an expert coder or hire more engineers.

Thanks to its cloud-based marketing platform Monetate enables marketers to design and run messaging and advocacy campaigns, and testing of these campaigns in real time to deployment. Retailers and brands have traditionally looked at the port, the same experience that customers in the store on their online storefronts, but by and large, the network configuration parameters paled in comparison to their brick and mortar counterparts.

Monetate marketing gives you the opportunity to modify any part of the customer in real time, for any given client. Marketers can go into platform and choices for, say, people in New York. Monetate pulls real-time meteorological data from the Internet, while at the same time collecting data about the location of the client, so that the Retail Marketing knows that the client is in New York, where the temperature is cold, thus allows marketers to change what is on the main page, say, sweaters and jackets, targeted and personalized experience for the customer in real time.

The cool part is that it gives marketers Monetate one line of Javascript code to add to their Web sites for these kind of targeted campaigns — users do not need to be engineers, or in the Office, in order to achieve this functionality. Marketers, it can be more spontaneous and concentrate on responding to individual clients, testing ideas on the fly, rather than months testing campaign ideas, before gradually rolling out these ideas.

Monetate has already attracted brands like Petko, Urban Outfitters, sports, QVC, casual men, Dick sporting goods and more now by running orientation and testing services to e-commerce platform. Brussin tells me that many of the brands that the group is currently working with added hundreds of millions of profits by cutting the need for enterprises to hire Monetate specialized groups, as well as to reduce the bounce and shopping cart abandonment.

As data from the client to Monetate each page view, run, took the big data challenge, which will usually work it staff in the hands of retailers. Of course, staying on top of those reams of data is not an easy task, and although Brussin said that the group is proud of the almost perfect up time starting last infusion of capital will be used to help understand these data systems — as well as the scope of its own staff and marketing efforts.

For more information about how Monetate check the video below:

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