Native or Web site? Bizness application adds HTML5 platform for small and medium-sized businesses create their own applications — to both

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Bizness Apps launch, which gives small businesses the means to quickly and easily create a mobile application that launched in October 2010, and is growing like gangbusters, reaching more than 1000 applications that 10 languages and more than 20 countries in less than 9 months. She also recently teamed with WuFoo to give small and medium-sized businesses the ability to create and seamlessly add contact forms, online surveys and invitations for their applications. Startup also has interesting founding story that provides useful lessons for your business. Check out our April coverage here.

Bizness Apps value proposition is simple: run wants to make mobile applications available, customizable and easy-to-small business owner. Thus starting offers DIY iPhone, iPad and Android application platform that enables SMB to create, edit, and manage mobile applications without any programming experience required. You start with a template, customize them to meet your business and then Bizness Apps makes them native apps and distributes them on iTunes and the Android market.

Run is not without competitors in this space as iSites, SwebApps and mobile Roadie are targeting similar endpoint. But real Apps Bizness advantage that this product is easy to use, well designed, yet remains accessible. Price for use iOS or Android platform-$ 39, while those who want to create Android applications and iOS are paying $ 59. This accessibility is very appealing for small business, wants to take advantage of the mobile business without having to fork over thousands of dollars to do so.

Native apps are great and all, you could say, but what about this should HTML5 revolution? Where is my Web applications? Accelerated, the fact that heated debate whether the app developers should go to HTML5 or native apps (as evidenced by mg on the post titled back in February), the Bizness Apps founder and Executive Director Andrew Gazdecki said that he thinks that the best approach is to place a bet on mobile as a whole — not one or the other.

That is why the launch today announces the launch of HTML5 version of the platform for their DIY mobile applications for small businesses. With this new Web feature service, users now have the ability to create almost identical mobile experience for every mobile platform, including iOS, Android, BlackBerry, Windows Mobile, and so on — they can go native HTML5, or both. For an additional $ 10 per month.

Within the framework of the launch platform for HTML5 Bizness Apps built QR code enabled mobile marketing template to provide a simple and affordable way to market their mobile applications for clients small and medium-sized businesses. Image template, as shown above, is automatically generated (with the possibility of printing) with one click from within the platform for HTML5.

The idea here, said Gazdecki, is to help direct business customers for the relevant applications based on what type of mobile device they are using. For example, if a user has an Android phone, they scan the Android themed QR code assigned to business Android app.

Another important piece of the puzzle in the establishment of a development tool agnostic application platform for small and medium business is the existence in the mother and HTML5 and accessibility and the new possibilities of mobile marketing, Bizness Apps became an interesting platform and is well-positioned to weather the native vs. web apps debate.

Startup offers a coupon code for 25 free apps for readers, TC, which you can check by signing up here. Coupon code "techcrunch".

For more check the video below:

Bizness Apps makes iPhone and Android applications, accessible and simple for small businesses. We have DIY iPhone app platform that allows small businesses to easily create, edit and manage ...

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DoughMain raises $ 5 million for Gamified financial education platform for kids

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DoughMain, launch, which brings together family coordination and financial education in simple, real and gamified platform, has announced that it raised $ 5 million seed funding for a number of private Angel investors. Round of funding is used to support the production and release of DoughMain.com, as well as contribute to the development of DoughMain in mobile applications.

But what exactly is DoughMain all about? DoughMain President and Chief Executive Officer Kenneth Damato said that run goal is simple: she wants to give families across the country, a simple solution that allows them to coordinate the activities of households and, in doing so, expose their children to important financial management skills.

DoughMain assaults the household, offering users an integrated family services as a chore calendar Tracker and benefits (or compensation) instrument, as well as three initial age relevant gaming sites to make American families operate like clockwork and give children a fun and useful tool to help them learn (in a sense, age-appropriate) retain, use and dispose of the money.

Launch of the so-called "family coordination platform allows parents to customize DoughMain platform so that it acts as a secure, personalized micro network for his family. Within this network, family members can view each of their own responsibility, that efforts should continue to be provided, for example, as well as the whole family. (Presumably so that they can error their younger brothers and sisters until they fulfil their responsibilities and learn how to balance their checkbooks.)

Parents can control the amount of information you can gain access to their children, whether it is possible to create calendar entries or to show that a particular chore was completed. Because the platform are updated in real time, parents can reward them obedient children to achieve them, with "DoughPoints", run the virtual currency, or by enhancing their benefits through a rigid, the American currency. specify that the chore is complete. Because the information is updated in real time, parents may

At the top of their family coordination platform for startup offers options for financial education, which is neatly integrated with worries and financial experience that their children to navigate within the interaction with the platform. Platform offers developed teacher content through secure gaming platforms like TheFunVault.com, a Flash game that teaches basic money management lessons for children aged 5-9, or SandDollarCity.com, a multiplayer virtual world where children aged 8-12 to manage the family candy stops, or, finally, the IRuleMoney.com, a site that as the financial content and contests for teens.

It is planned that the mobile version of DoughMain will be released in September that would allow families to stay in touch and coordinate on-the-go. For more check DoughMain homes here.

DoughMain, Princeton, NJ-family service provides coordination and financial education.

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Online video platform company Brightcove files for IPO of $ 50 million

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but most importantly champion full launch. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found from his home or ... ? Read More

Online video platform company Brightcove announced this morning that it has filed a registration statement S-1 form with the SEC in connection with the proposed IPO of its ordinary shares. The company expects to raise up to $ 50 million through the sacrifice.

Brightcove offers cloud-based solutions for publishing and distributing video and other digital media.

Brightcove in income grew from USD 24.5 million for the financial year ended December 31, 2008 to 43.7 million in the fiscal year ended December 31, 2010, shows the filing.

Revenue came to 28.4 million for the six months ended June 30, 2011 year.

The company was not profitable, they reported a net loss in the first half of this year to 9.7 million dollars and Brightcove said that he did not expect to be in the black until the end of 2012.

Company filing said that she had about 3300 customers in more than 50 countries, June 30, 2011, including The New York Times Company Oracle, AOL, Philips Electronics, Macy 's, Bank of America, United States Army and Honda. Currently accounted for approximately 300 employees.

The company has also shown that he signed a new lease for more than 80000 square feet of office space in Boston, Massachusetts. The company says that it expects the move to new Office April 1, 2012 year.

In May 2011, Brightcove announced the release of "the Cloud App, software applications and management platform designed to help users to publish and distribute video across software applications across multiple devices connected to the Internet. The company said it expected its first commercial sale in the second half of 2011.

Brightcove has a list on the NASDAQ Global market under the ticker "BCOV".

Whether this is the right time to file for an IPO, for discussion, of course. Global economic turmoil a bunch of recent IPO candidates simply decided to delay their proposals.

Brightcove offering is made through Morgan Stanley, Stifel Nicolaus, RBC Capital Markets, Pacific Crest securities and Raymond James.

List of company investors include Accel Partners, General Catalyst partners, Allen & Company, Mack and Hearst enterprises, among others.

Also read: Brightcove streaming 700 million videos per month; A broad patent for online video

Brightcove online video platform is the most widely adopted software for publishing and distributing professional video on the Internet. More than 2500 customers in 55 countries, including in the world ...

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ePals acquires Media personalization platform Newstogram, site news DailyMe

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but most importantly champion full launch. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found from his home or ... ? Read More

ePals, a developer of social learning network, this morning announced that it has acquired Newstogram, the creator of media personalization and content recommendation platform. Also included in the deal was news DailyMe – both businesses owned by a company called Nexify.

Transactions with ePals stock and amounted to about $ 3 million.

ePals said the acquisition provides a sound platform for personalization of media and educational applications and strengthening its capacity to match students with each other on the basis of interests, through its network of roughly 700000 classrooms and millions of users in 200 countries around the world.

The platform will enable media publishers – including more than 20 media companies currently use the Newstogram platform for the creation of a "school" pages, which underline their content.

Newstogram/DailyMe founder and CEO Eduardo Hauser becomes President ePals in the Media Division, and Chief Product Officer, Neil Budde joins on paper.

Before Nexify, Executive Vice President of AOL Latin America, and VP of news and information on Venevision Hauser. Neil Budde was previously founding editor and publisher of The Wall Street Journal online and Vice President and editor-in-Chief, Yahoo! News, finance and sports.

ePals Director miles Gilburne is also used for the Chief at AOL, by the way. Venture capitalist, he served five years Senior Vice President of corporate development for AOL before stepping down from those duties in December 1999. He was elected to the Board of Directors of AOL in 1999, and continued to work, the Board of Directors of Time Warner until stepping down in May 2006.

ePals, issued Nexify 4, 449, 686 limited ordinary voting shares at a price of United States $ 0.67 per share. In addition, ePals Nexify issued an order to purchase additional 307.000 limited voting common shares, at the same price. Warrants are exercisable up to 4 years from the date of closing.

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With the support of Sequoia iPad Inkling updates E-textbook platform with joint study groups and more

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More

With the support of Sequoia hint, startup that develops innovative digital textbook platform release 2.0 is the technology that comes with increased collaboration and sharing functions.

As we wrote in the past, a hint of technology provides Interactive tutorials that include the ability to cooperate and communicate within the add multimedia content. Start adds another level of online textbooks by adding 3-D objects, videos, quizzes and even social interaction in content. Hint on synchronization technology allows students to collaborate in real time by sharing their notes and highlights with one another. And students can see the comments from his friends and professors of law, together with their own notes.

The latest version of the platform has been established "study group" in tectbooks, where students can ask questions and add comments anywhere in a book with classmates, teachers and others who are reading the same books, using the hint. Hint also added "expert" notes in the book that allows students to access their observations and comments.
All notes, highlights, bookmarks, and links created by students is now being saved to a designated Notepad. And search results within an allusion to the platform from Wikipedia or Google directly in your book, which can also be saved in Notepad.

Inkling is currently taking 50 educational institutions requiring e-textbook platform. And the company announced financing and partnership from some of the best educational publishers, including Pearson and McGraw Hill.

Of course e tutorial space competitive with Chegg, Kno, Amazon and many others all competing in the arena. But Inkling founder and Executive Director Matt Macinnis not too worried. Although he acknowledged that some competitors have more content, he believed that hint at the platform the most interactive, dealing with technology on the market. Currently, Macinnis is the iPad as an allusion to the platform of choice, but will eventually be expanded to other devices.

The company also attracts big venture money, a few weeks ago, hint announced 17 million Australian dollars, start the overall financing of $ mln., including its seeds, and a series of shots, as well as the influx of millions of dollars from publishers.

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Accel leads $ 10. Round 5 m Birchbox cosmetics Discovery platform

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Birchbox, which serves as a platform for retail detection makeup, raised $ 10.5 million in series a round of funding led by Accel Partners with first round capital, Harrison metal Forerunner enterprises, enterprises Lehrer, Sam Lessin, Counsellor, Gary Vaynerchuck, Dave Morin, Stanford University Endowment and Andy Dunn, participated in the round.

Like Foodzie, Blissmobox, BeachMint and Babbaco; Birchbox adopted the subscription box model of the month, where members receive curator makeup and beauty products. Each month users get at least four awards samples of cosmetics, sent to their homes of more than 80 high beauty retailer as Kiehl, Laura Mercier, Smashbox, NARS and goods.

Web site complements the monthly packages, providing appropriate advice and training materials on its Web site to the featured designs. If a user wants to buy a full-sized version, they can buy at Birchbox, which will bring them points for future discounts (inviting new members will also help increase the points). Idea to help consumers discover new brands and products at an affordable price, as well as stimulation of sales.

One of the unique aspects of the Birchbox is that it offers personalized set of products each month that are configured for the user profiles and settings. Each user fills out a survey of beauty and create a profile which is then used to fetch the priest for each individual client.

Birchbox, which was founded in the Harvard Business School grads Hayley Barna and Kate Beauchamp, launched almost a year ago and already has a subscriber base of 45 000 clients (all of whom paid up to $ 10 a month apiece or $ 110 per year). And subscribers up to 50 per cent of the month for the past eleven months.

Accel partner Theresia Gouw Ranzetta said, "the team has established partnerships with some of the leading cosmetic brands to give consumers experience sampling fun monthly beauty in the world. We believe Birchbox has many opportunities for further growth, and we look forward to assisting their success ".

Beauchamp tells us that the site strives to be a combination of niche and the most famous products. In the end, she explained that Birchbox was trying to make cosmetics sales process easier for women and help get production in the hands of the consumer brands.

Beauchamp said that the new funding will be used to further the development of products and hiring. And the company is considering expanding to other verticals.

While many retailers seem to have jumped on the bandwagon of the month box, cosmetics industry is especially suitable for sampling experience. And Birchbox was one of the pioneers in the field model of the month. Many women (including me) want to try beauty products (irrespective of the price), whether makeup, shampoo, milk or cream; Before investing in them. Birchbox not only performs but also helps women discover new products and adds the element of an editorial nature.

BirchBox is a monthly subscription service, which provides beauty product samples for users on a monthly basis. The site offers relevant editorial content and e-commerce site.

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Andreessen Horowitz leads $ 15 M round in GoodData cloud Business Intelligence platform

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

GoodData startup company that provides a platform for cloud-based business intelligence (BI) raised $ 15 million in financing led by Andreessen Horowitz with existing investors General Catalyst partners, fidelity growth partners and Windcrest, also contributes to the round. This investment brings total financing GoodData to $ 28.5 million. The company also added two new members of the Board of Directors: John O'Farrell, general partner at Andreessen Horowitz and Dave Girouard, President of Google Enterprise. In addition it marks Andreessen Horowitz fourth GoodData investments (including two seed investment and 2010).

Founded by serial entrepreneur Roman Stanek, GoodData offers cloud-based data analytics solution that is more economically efficient than similar products from IBM, SAP and Oracle. The company mainly GoodData can connect product in their own cloud-based SaaS (i.e. Salesforce, Zendesk) and then access to operational dashboards, advanced reporting and data storage.

In addition to the just structuring data, GoodData also gives the company best practices and actionable insights based on data, add a layer of intelligence. The company has a number of Analytics apps for SaaS products, including the Zendesk, Twilio, Pardot and get satisfaction, which offers these companies additional reporting. The company currently offers 20 application and will expand more SaaS platform with new funding. The company plans to add another 30 applications by the end of the year.

Stanek tells us that GoodData is disrupting BI $ 25 billion and storage space, because the earlier data intelligence used to be a complex process. But as more companies rely on cloud applications to business functions such as sales, customer service and much more, access and understanding of this huge amount of data on the basis of the cloud became simplified process that took minutes, he explains.

And GoodData sacrificed seeing traction in the enterprise space. Over 2500 companies, including Software AG, Time Warner Cable, Capgemini and Pandora media, relied on data intelligence, GoodData products. The company saw a 500% increase in the overall use of the platform in the 2011 alone and currently manages more than 6500 customers data Mark. And more than 2 million records were executed on a platform of BI cloud GoodData in July this year.

Add the main Enterprise Google, Girouard, the Council is quite a significant vote of confidence to launch. Girouard, who will advise the company to develop products, services and sales cloud, said: "GoodData GoodData is an amazing opportunity to build a huge business. Cloud computing and Analytics is a killer and GoodData provides unique and promising approach to lead in this market. "

O'Farrell Andreessen Horowitz also bullish on GoodData, tells us that he sees run to become the company billions of dollars. He explains that because the mass market continued to move to the cloud, there's still so much more potential for cloud-based business as GoodData that extract valuable information from the data cloud. "This is what business will spend a lot of money on," said O'Farrell.

O'Farrell also made an interesting point about the business intelligence space as a whole. He said there was a low barrier of entry in the space, but GoodData goes beyond just providing charts and data visualization tools offers a powerful platform, actually gives companies actionable insight from all of their business data. This, he said, creates a high barrier to entry, and be able help GoodData.

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Thought equity motion scores $ 25 million for cloud-based platform video

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More

Online video technology and personnel licensing service provider thought capital has raised $ 25 million by Shamrock Capital Advisors, the company announced this morning.

The company delivers video archive management and metadata "smart content" tools as a cloud service, as well as the rights of accumulation of development experiences. Thanks to its Web platform and global sales company licenses a wide range of sports, news, entertainment, editorial and creative content.

Thought equity offers its video technology and management infrastructure solutions for media companies, news organizations, sports rights holders, and video production companies around the world. Clients include BBC, National Geographic, Paramount, Sony Pictures Entertainment and the NYT.

The company says that "tens of thousands of video producers use video licensing platform on a daily basis.

Thought equity new investor, Shamrock Capital Advisors is an independent Los Angeles based private equity firm focused on media, entertainment and communications.

The 2010 Shamrock private equity activities were formally separated from Shamrock Holdings, family Office for Roy e. Disney, longtime manager for the Walt Disney Company, which was founded by his father Roy Oliver Disney and his Uncle Walt Disney.

Thought equity CEO Kevin Schaff told the Denver post that used a small part of the funds from the Shamrock Capital Partners to repay old investors.

Company:
THOUGHT EQUITY MOTION

The movement of thought shares increases the value of video content through its platform of advanced technologies and services in the field of development. The company provides a comprehensive offer large scale Archive Management as. ..

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Google Enterprise support with legal Q&A LawPivot opens platform to the public

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Google Enterprise support LawPivot mix Q&A platform for legal advice for businesses and allows technology companies and startups confidentially to request legal expert lawyers. But so far, LawPivot retained legal links on his site private so that only the lawyer and business can get access to this information. Today run produces publicly available Q&A platform enables businesses to also publicly ask questions and receive answers from the LawPivot community of users throughout the country.

For the background, LawPivot was founded by a group of lawyers and tech execs, including Jay Mandal, a mergers and acquisitions lead to Apple; Nitin Gupta; lawyer litigation intellectual property; and Steven Kam, engineer and architect with experience as an attorney in litigation intellectual property.

The LawPivot public Q&A of legal experts on subjects such as corporate, intellectual property, contracts, employment, tax and immigration law, you can share their knowledge and understanding of the business of answering publicly legal issues raised by the LawPivot community.

Of course enterprises still can ask private questions, but it creates a way for lawyers to publish their legal advice (and possibly get more business) and allows startups to build a resource for other businesses to use when searching for answers to such questions. For example, many entrepreneurs strapped boot can use public product has the ability to receive advice on issues, not necessarily harder.

As we wrote in the past, run calls upon lawyers to build comprehensive profiles on LawPivot, companies know where their legal advice. LawPivot will also connects companies to appropriate lawyers to answer your legal questions. How companies interact with LawPivot over time, technology site will use past and present user data and trends to ensure the best lawyers to answer your question, based on the specific needs of the company.

The company has also released an infographic detailing the most popular legal topics at LawPivot, including word cloud visualization shows the relative frequency of some of the topics raised by the company at LawPivot in the description of the nature of the issues on the site. Most popular legal issues on the LawPivot are located in areas or corporate law, intellectual property, contracts, and Internet law.

Online legal space is growing rapidly, and companies like rocket lawyer and raise hefty funding rounds of LegalZoom. While LawPivot focuses on more niche community site still has the ability to disrupt the legal space for the business world.

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Kontagent Analytics Platform now track users 150 m; $ 1 of every $ 4 spent in social gaming

RIP Empson-writer at TechCrunch. He did not find friends here, he is here to win and you don't forget it. You can contact him at rip [at] techcrunch [dot] com ? more

It seems that every day, another company in the tech industry hits milestone, but today reached Kontagent, social analytics platform for app developers is pretty impressive. FbFund winner now keeps track of over 150 million monthly active users (Maus) and handles over 1 billion messages per day. Broken down, it's 15000 + messages per second, or more than twice the number of tweets than Twitter processed at its peak during the women's World Cup finals.

Starting with February Kontagent tracking added another 50 million users and has more than doubled the number of message processing. Come to mind the words "aggressive scale.

This scaling, probably due to the fact that in the past month, the launch went beyond simply tracking Analytics for developers on Facebook and added tracking for Web and mobile applications (not on FB) also. The new platform, called kSuite is based on the earlier launch functionality, giving developers a new and improved ways to track and optimize your advertising efforts, virality, mechanics in app, virtual goods and currency monetization.

All say Kontagent now has more than 1100 active social and mobile applications, using its on-demand enterprise software including Ubisoft, Time Warner, A&E, EA and Tencent, to name a few. Since many of the major customers from the start to invest in social gaming (EA today acquired Bight games and acquired by PopCap last month), the company is currently tracking one in every four dollars spent social gamers.

Some recent major steps 4 year run certainly seems to be paying off, but we'll see how smoothly Kontagent scales, continuing hoovering new users and customers. And although the company more than $ 5 million to date, I wouldn't be surprised if they are on their way to start a new round in the not too distant future. But this is just speculation, don't quote me on that.

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MediaCore softswitch raises seed funding, launches Platform for small and medium-sized businesses create their own YouTube

RIP Empson-writer at TechCrunch. He did not find friends here, he is here to win and you don't forget it. You can contact him at rip [at] techcrunch [dot] com ? more

Launch officially public today a new venture called MediaCore softswitch, brought to you by Damien Tanner and Stuart Bowness, the first of which was in charge of the pusher, a solution that adds realtime tech applications, which was funded by Heroku guys, among other things, back in June.

Tanner and Bowness run MediaCore softswitch to provide any old small businesses with the ability to implement their own YouTube that allows an organization to control the experience from end-to-end. In other words MediaCore softswitch is a video publishing platform for SaaS (complete with mobile applications), provides the ability to create and control their own video site to any user or organization. And it's all about appearance.

How it works clients download content in infrastructure cloud-based platform and let the video play through MediaCore player, which, among other things, automatically detects the browser that the user connects to so that they don't have to worry about the differences between Flash and HTML5. Player sorts it for you, using HTML5, when possible.

Visitors can view video collection through a cool interactive guide and platform allows owners to easily organize their videos by categories and tags and automatically sorts content by relevance and popularity. Users can add logos, backgrounds, and play with the CSS to customize the look of the site. In addition, you can add your own domain, take advantage of podcasting and quite a few excellent service. In view of the fact that the establishment of a fully equipped video platform is no easy feat MediaCore offers a solution pretty cool white label that looks good and doesn't require much technical know-how.

MediaCore softswitch currently offers 15 days free trial, and after, plans start at $ 99 per month. These plans include custom domains, white label, custom branding, automated coding, introduces social video, etc., But the best part is that Android and iOS apps come with each account you manage to look pretty damn good too. Coming next? According to Tanner and Bowness is a private video profiles and paywalls.

To get the platform is off and running, the start is in the process of closing a seed round of angel funding from the Andrew Wilkinson, founder and CEO of MetaLab and Jessie Ma Gawker Media. While the founders refused to give specifics, round, probably hundreds of thousands. (United States Dollars, that is.)

When I asked them that inspiration for MediaCore softswitch, they told me that there are other video platforms are stacked with engineers and often pay little attention to the design, which leads to crappy interfaces and a number of failed user interfaces. Thus after the launch of the open source version of MediaCore softswitch for one year, they are bringing their SaaS platform for the market, in an attempt to lead you to design and make it easy to use.

Beta platform already attracted over 1100 companies, including the University of London, Mentor Graphics, TechVibes, Indiana University and a number of Fortune 500 companies. As a guess from its first customers and scalable cloud storage product aimed at the SMB, but the founders told me that during the year, they will be launching a number of personal plans, which will be offered below the current price of $ 99 per month.

MediaCore softswitch is also planning to start a Tumblr theme store in the near future that will allow users to buy themes and settings of their sites, all works through the API (a la Tumblr).

In General when paywalls roll and proper iPad interface falls MediaCore softswitch is probably going to be essentially video version OnSwipe. It is a good thing? You tell us.

For more check out MediaCore homes here or front-end demo, click here.

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LocalResponse buys social advertising on TV and in Philo platform

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Local response, the recently launched social advertising platform that enables local businesses to respond to the check-in to marketing campaigns, makes its first acquisition today. Start (formerly Buzzd) acquires Philo, social TV-registration and advertising platform, with the support of partners, a venture North Bridge, DFJ Gotham, Eniac enterprises and others. The exact terms of the deal were not disclosed, but we said the deal all stocks.

Like miso and GetGlue, Philo running social-registration for TV shows. Using Philo, users can have a second screen experience with TV content, being able to see who is watching the show, awards for watching the show and return and much more.

But Nihal Mehta LocalResponse founder says that Philo flattening in the past year, the advertising model, called Reach. Basically the company allows the TV and movie studios to track when people Tweeting about the show or movie, and then send these messages and @ replies with promotions, announcements, and much more. This pivot that drew the attention of the Mehta (not to mention the meta is a partner at Philo in investor Eniac enterprises)

Of course LocalResponse has a similar model. Running aggregates real-time social media check-ins-from Facebook, Twitter, Foursquare, Gowalla, Instagram and dozens of other services to provide a simple interface for local entrepreneurs to respond directly to their most influential and valuable customers. LocalResponse forcing makes it analyzes massive amounts of data in addition to returns from Twitter firehose Exchange sites and more, to find other forms of checkins photos. This could put a picture on a Instagram dish from a restaurant or Tweeting that you visit a particular bar.

LocalResponse on patented technology collects and prioritizes social data explicitly (i.e. checkins on Foursquare) and indirectly (through the analysis of natural language on Facebook, Twitter, etc., for example "I headed down to ShakeShack"). Mehta said most refunds are many social media platforms, serving up to helping businesses track refunds and implicit skip this key data. Allowing brands to focus on connecting with customers on this implicit data exchange of views and mention of the content (i.e., TV shows and movies), LocalResponse will add another dimension to its platform of social advertising.

Philo also adds another way to work with LocalResponse for major brands such as content properties and entertainment companies. Mehta adds that Fili also brings an experienced engineering team LocalResponse and Filo's Technical Director, Jessica Lowe will be the new CTO LocalResponse.

Since its launch a few months ago the company grows. LocalResponse recently signed his 25 major advertisers for their brand platform. In July some results showed his LocalResponse first major brands, campaigns, performing in 100 times better than traditional online media buys, including repayment rate of 60%.

LocalResponse relies on Verizon, metamorphic ventures, Venture partners, Charles River Ventures, Enterprise BOLDstart, Jim Pallotta, Greycroft partners and others. Mehta said the company aims to raise another round, but also received a number of proposals for acquisition. In fact, it had considered a number of term sheets and offers at the moment. It was unclear how will go Mehta, but this is of course the LocalResponse something when it comes to attracting advertising in social networks for small businesses and brands.

LocalResponse is a platform of social advertising, which brings together public posts and "checkins" across multiple platforms to help brands and companies reach their customers. Brands and agencies use LocalResponse on his shoulder ...

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Philo making TV social (again), allowing you to get in touch with your friends and watch, chat, points and earn awards and loans together. You can browse around television show ...

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Monetate raises $ 15 million for real-time testing and targeting platform

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Monetate, a platform that provides marketers with testing and orientation services for their Web sites, announced today that it has closed a $ 15 million series b funding round. The round was led by OpenView Venture partners and adds $ 5.1 million series a round, raised in December, first round capital and gateway. Recent capital injections brings total investment up to just over $ 20 million.

Monetate co-founders David Brussin, and David Bookspan, as many entrepreneurs dabbled in several industries. In 2001, Brussin co-founded ePrivacy group, which established programmes, standards and products to protect the e-mail marketing channel; He then went to found TurnTide, an anti-spam router, which was acquired by Symantec in 2004. At the time was ready to go to Brussin his next venture, he said, the thing that stuck out the most was how little has changed since 1990 position marketers 's.

Marketers were still living in a world of electronic commerce, where they have little control over their own advertising, despite the steps taken in the display, and based on the IT groups to take care of the dirty work. Thus in 2008, Brussin and Bookspan founded Monetate allow marketers to gain control of the consumer website experience without the need to be an expert coder or hire more engineers.

Thanks to its cloud-based marketing platform Monetate enables marketers to design and run messaging and advocacy campaigns, and testing of these campaigns in real time to deployment. Retailers and brands have traditionally looked at the port, the same experience that customers in the store on their online storefronts, but by and large, the network configuration parameters paled in comparison to their brick and mortar counterparts.

Monetate marketing gives you the opportunity to modify any part of the customer in real time, for any given client. Marketers can go into platform and choices for, say, people in New York. Monetate pulls real-time meteorological data from the Internet, while at the same time collecting data about the location of the client, so that the Retail Marketing knows that the client is in New York, where the temperature is cold, thus allows marketers to change what is on the main page, say, sweaters and jackets, targeted and personalized experience for the customer in real time.

The cool part is that it gives marketers Monetate one line of Javascript code to add to their Web sites for these kind of targeted campaigns — users do not need to be engineers, or in the Office, in order to achieve this functionality. Marketers, it can be more spontaneous and concentrate on responding to individual clients, testing ideas on the fly, rather than months testing campaign ideas, before gradually rolling out these ideas.

Monetate has already attracted brands like Petko, Urban Outfitters, sports, QVC, casual men, Dick sporting goods and more now by running orientation and testing services to e-commerce platform. Brussin tells me that many of the brands that the group is currently working with added hundreds of millions of profits by cutting the need for enterprises to hire Monetate specialized groups, as well as to reduce the bounce and shopping cart abandonment.

As data from the client to Monetate each page view, run, took the big data challenge, which will usually work it staff in the hands of retailers. Of course, staying on top of those reams of data is not an easy task, and although Brussin said that the group is proud of the almost perfect up time starting last infusion of capital will be used to help understand these data systems — as well as the scope of its own staff and marketing efforts.

For more information about how Monetate check the video below:

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