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Yipit, a site that collects and recommends daily transactions, based on custom field and interests (6 million dollars and raised back in June with many VCs), released some interesting data trends today on daily transaction space. In General, July was not a memorable month for the industry daily deals, although there have been several clear winners, including all your favourite transaction site, big kahuna Groupon.
Based on data collected from more than 650 daily transactions services, Yipit discovered that the industry's total revenue fell in July to 7% in North America's largest markets — in spite of a slight overall increase proposals. The data also shows that the number of daily deals sites, decreased slightly in July, with 38 sites of deals, closing their doors, compared with 36 new sites launched.
While the big players, according to the report, Groupon in revenue decreased 4% from June, as, unlike the income fell by LivingSocial significant 18 per cent. Although the gap has widened its Groupon rival in July, income both companies declined by more than 20% in the first half of July, compared with the first half of June. However, although the Groupon in revenue in the second half of July have actually increased in the second half of June, LivingSocial has declined. Also note: Groupon more than twice the gross revenue than LivingSocial. Not a good month for Groupon in competitor.
As one might expect on the previous data, Groupon nabbed a little market share at the expense of its competitor, reversing a trend that persisted over the past several months. Groupon thus continues to maintain his iron grip on the proportion of the total market, representing almost 50 per cent of the total daily transaction market, more than doubled to 21 percent, LivingSocial and so much more than the next opponent in the list, Travelzoo and currently make up only 5 percent of the market.
GroupOn also owned a high gross transactions in July, the report said, as his Photoboom of America decide to generate income in the top 30 $575,505 North American markets. GroupOn and LivingSocial dominated the top ten gross is seen in space, six of the top 10, compared with four for LivingSocial.
Other interesting data points include the fact that, despite its relatively small chunk of market share, compared with the top dogs, Travelzoo, continued to actively expand its "local transaction", offering an increasing number of transactions available in the top 30 North American markets on 48 percent, record revenue growth of more than 35 per cent.
And it seems that just as Google you must mention in seemingly every other industry trend report, search giant is now find their way into daily transactions statistics as well as Google offers "to continue to have a significantly lower prices and revenue from a transaction than Groupon, LivingSocial deals" or according to the report. In doing so, while Google offers the average number of vouchers was only slightly less than Groupon and LivingSocial, income from transaction was significantly lower.
Google offers launched in Portland, but has expanded to New York and San Francisco. Of course while Google plans to begin making waves in new towns, especially in view of the fact that the report notes that Google offers fought in Portland in July, the creation of less that 10 per cent of the income that Groupon in Portland in July.
But perhaps the big winner in daily space "travel deals" websites, which continued to grow in July accounted for six of the top 10 deals in July — and became the third largest daily deal category with travel deals, accounting for six of the top 10 deals and almost 15 per cent of income in the industry.
Extract image courtesy dagger tools.
Yipit units and recommends the best daily deals, based on the ground and the interests of users. Yipit attracts its 330 active daily transactions from the transaction, including service and buy from LivingSocial ...
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