Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Birchbox, which serves as a platform for retail detection makeup, raised $ 10.5 million in series a round of funding led by Accel Partners with first round capital, Harrison metal Forerunner enterprises, enterprises Lehrer, Sam Lessin, Counsellor, Gary Vaynerchuck, Dave Morin, Stanford University Endowment and Andy Dunn, participated in the round.
Like Foodzie, Blissmobox, BeachMint and Babbaco; Birchbox adopted the subscription box model of the month, where members receive curator makeup and beauty products. Each month users get at least four awards samples of cosmetics, sent to their homes of more than 80 high beauty retailer as Kiehl, Laura Mercier, Smashbox, NARS and goods.
Web site complements the monthly packages, providing appropriate advice and training materials on its Web site to the featured designs. If a user wants to buy a full-sized version, they can buy at Birchbox, which will bring them points for future discounts (inviting new members will also help increase the points). Idea to help consumers discover new brands and products at an affordable price, as well as stimulation of sales.
One of the unique aspects of the Birchbox is that it offers personalized set of products each month that are configured for the user profiles and settings. Each user fills out a survey of beauty and create a profile which is then used to fetch the priest for each individual client.
Birchbox, which was founded in the Harvard Business School grads Hayley Barna and Kate Beauchamp, launched almost a year ago and already has a subscriber base of 45 000 clients (all of whom paid up to $ 10 a month apiece or $ 110 per year). And subscribers up to 50 per cent of the month for the past eleven months.
Accel partner Theresia Gouw Ranzetta said, "the team has established partnerships with some of the leading cosmetic brands to give consumers experience sampling fun monthly beauty in the world. We believe Birchbox has many opportunities for further growth, and we look forward to assisting their success ".
Beauchamp tells us that the site strives to be a combination of niche and the most famous products. In the end, she explained that Birchbox was trying to make cosmetics sales process easier for women and help get production in the hands of the consumer brands.
Beauchamp said that the new funding will be used to further the development of products and hiring. And the company is considering expanding to other verticals.
While many retailers seem to have jumped on the bandwagon of the month box, cosmetics industry is especially suitable for sampling experience. And Birchbox was one of the pioneers in the field model of the month. Many women (including me) want to try beauty products (irrespective of the price), whether makeup, shampoo, milk or cream; Before investing in them. Birchbox not only performs but also helps women discover new products and adds the element of an editorial nature.
BirchBox is a monthly subscription service, which provides beauty product samples for users on a monthly basis. The site offers relevant editorial content and e-commerce site.
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