With the support of the YC Vidyard is YouTube for business

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Many businesses put YouTube videos on their sites, but one of the sore points using YouTube as a platform is that visitors can click through the video on YouTube and off site brand — and those videos include YouTube advertising and branding. Brightcove and Ooyala offer professional Web-hosted enterprise video platform, but it can be expensive. Enter Y Combinator support Vidyard, which starts today as an affordable way for businesses to host videos that can be viewed on a page or through the embeddable player.

In principle, Vidyard offers a service that is very similar to YouTube, but without the link to the portal by third parties. Start also offers instant, detailed and real time analytics with embedded video performance. Co-founder Michael Litt said that at present 3.5 million enterprises receiving YouTube videos to your site and there is a huge opportunity to offer better, more simple, easy-to-use product video hosting companies.

Here's how Vidyard works. Firstly you can choose to download the video file or video from YouTube. You can then add custom thumbnail, choose from 10 different player skins customize size and color, viral share on Twitter and Facebook and HD content by default, if you want.

In terms of integrating video on the site Vidyard offers a simple code that can be embedded on any site (users can have video in-line or that appears as a pop-up window). Or you can choose to send people to the main page with links to video that Litt said, ideal for email marketing. Users can also leave comments on these pages via Twitter and Facebook.

After the business uses Vidyard, it can also access detailed analytics on the performance of the video. Run allows businesses to find out how many people watched the video, the amount of attention minutes watched, the most popular time in the video, where people are located geographically, and much more.

Monetization, Vidyard uses a freemium: startups and companies with less marketing budget can create a hosted video via Vidyard for free with some of the features above (including Analytics). For $ 20 to $ 50 per month they can add branded players, real time analytics and other additional features. And Vidyard also has plans for large-scale video hosting.

Startup uses RTMP streaming, which means that you can go to the middle of the video without waiting for the buffer to catch up. You can also implement chaptering, which means that the overlay links to more videos on the upper part of the observed. Each plan includes a 101 GB bandwidth, and Litt said no business goes beyond that amount. Running the tweaked it a hosting technology effective bandwidth and only buffers ten second beforehand so business not to waste bandwidth to customers who didn't watch the whole video.

Vidyard has not yet finished Y Combinator incubator (what's happening this week), but is already caught the eye of some well-known companies and investors. Ernst and young, Adchemy and TheBizMedia (digital video agency, represents coke and Maxwell House) use hosting platform Vidyard's. And in addition to launch and fund Y Combinator financial support Vidyard is additional funds from former RIM COO Dennis Kavelman and SV Angel.

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MediaCore softswitch raises seed funding, launches Platform for small and medium-sized businesses create their own YouTube

RIP Empson-writer at TechCrunch. He did not find friends here, he is here to win and you don't forget it. You can contact him at rip [at] techcrunch [dot] com ? more

Launch officially public today a new venture called MediaCore softswitch, brought to you by Damien Tanner and Stuart Bowness, the first of which was in charge of the pusher, a solution that adds realtime tech applications, which was funded by Heroku guys, among other things, back in June.

Tanner and Bowness run MediaCore softswitch to provide any old small businesses with the ability to implement their own YouTube that allows an organization to control the experience from end-to-end. In other words MediaCore softswitch is a video publishing platform for SaaS (complete with mobile applications), provides the ability to create and control their own video site to any user or organization. And it's all about appearance.

How it works clients download content in infrastructure cloud-based platform and let the video play through MediaCore player, which, among other things, automatically detects the browser that the user connects to so that they don't have to worry about the differences between Flash and HTML5. Player sorts it for you, using HTML5, when possible.

Visitors can view video collection through a cool interactive guide and platform allows owners to easily organize their videos by categories and tags and automatically sorts content by relevance and popularity. Users can add logos, backgrounds, and play with the CSS to customize the look of the site. In addition, you can add your own domain, take advantage of podcasting and quite a few excellent service. In view of the fact that the establishment of a fully equipped video platform is no easy feat MediaCore offers a solution pretty cool white label that looks good and doesn't require much technical know-how.

MediaCore softswitch currently offers 15 days free trial, and after, plans start at $ 99 per month. These plans include custom domains, white label, custom branding, automated coding, introduces social video, etc., But the best part is that Android and iOS apps come with each account you manage to look pretty damn good too. Coming next? According to Tanner and Bowness is a private video profiles and paywalls.

To get the platform is off and running, the start is in the process of closing a seed round of angel funding from the Andrew Wilkinson, founder and CEO of MetaLab and Jessie Ma Gawker Media. While the founders refused to give specifics, round, probably hundreds of thousands. (United States Dollars, that is.)

When I asked them that inspiration for MediaCore softswitch, they told me that there are other video platforms are stacked with engineers and often pay little attention to the design, which leads to crappy interfaces and a number of failed user interfaces. Thus after the launch of the open source version of MediaCore softswitch for one year, they are bringing their SaaS platform for the market, in an attempt to lead you to design and make it easy to use.

Beta platform already attracted over 1100 companies, including the University of London, Mentor Graphics, TechVibes, Indiana University and a number of Fortune 500 companies. As a guess from its first customers and scalable cloud storage product aimed at the SMB, but the founders told me that during the year, they will be launching a number of personal plans, which will be offered below the current price of $ 99 per month.

MediaCore softswitch is also planning to start a Tumblr theme store in the near future that will allow users to buy themes and settings of their sites, all works through the API (a la Tumblr).

In General when paywalls roll and proper iPad interface falls MediaCore softswitch is probably going to be essentially video version OnSwipe. It is a good thing? You tell us.

For more check out MediaCore homes here or front-end demo, click here.

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