Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Many businesses put YouTube videos on their sites, but one of the sore points using YouTube as a platform is that visitors can click through the video on YouTube and off site brand — and those videos include YouTube advertising and branding. Brightcove and Ooyala offer professional Web-hosted enterprise video platform, but it can be expensive. Enter Y Combinator support Vidyard, which starts today as an affordable way for businesses to host videos that can be viewed on a page or through the embeddable player.
In principle, Vidyard offers a service that is very similar to YouTube, but without the link to the portal by third parties. Start also offers instant, detailed and real time analytics with embedded video performance. Co-founder Michael Litt said that at present 3.5 million enterprises receiving YouTube videos to your site and there is a huge opportunity to offer better, more simple, easy-to-use product video hosting companies.
Here's how Vidyard works. Firstly you can choose to download the video file or video from YouTube. You can then add custom thumbnail, choose from 10 different player skins customize size and color, viral share on Twitter and Facebook and HD content by default, if you want.
In terms of integrating video on the site Vidyard offers a simple code that can be embedded on any site (users can have video in-line or that appears as a pop-up window). Or you can choose to send people to the main page with links to video that Litt said, ideal for email marketing. Users can also leave comments on these pages via Twitter and Facebook.
After the business uses Vidyard, it can also access detailed analytics on the performance of the video. Run allows businesses to find out how many people watched the video, the amount of attention minutes watched, the most popular time in the video, where people are located geographically, and much more.
Monetization, Vidyard uses a freemium: startups and companies with less marketing budget can create a hosted video via Vidyard for free with some of the features above (including Analytics). For $ 20 to $ 50 per month they can add branded players, real time analytics and other additional features. And Vidyard also has plans for large-scale video hosting.
Startup uses RTMP streaming, which means that you can go to the middle of the video without waiting for the buffer to catch up. You can also implement chaptering, which means that the overlay links to more videos on the upper part of the observed. Each plan includes a 101 GB bandwidth, and Litt said no business goes beyond that amount. Running the tweaked it a hosting technology effective bandwidth and only buffers ten second beforehand so business not to waste bandwidth to customers who didn't watch the whole video.
Vidyard has not yet finished Y Combinator incubator (what's happening this week), but is already caught the eye of some well-known companies and investors. Ernst and young, Adchemy and TheBizMedia (digital video agency, represents coke and Maxwell House) use hosting platform Vidyard's. And in addition to launch and fund Y Combinator financial support Vidyard is additional funds from former RIM COO Dennis Kavelman and SV Angel.
No comments:
Post a Comment