Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More
Erply, a company that develops retail inventory management software takes on the square, Intuit and VeriFone today with new mobile credit card reader for device iOS. Erply credit card device connects to the iPad or iPhone and will transmit data encrypted credit card customer to point of sale and inventory management suite software payment processing.
With Erply reader retail iPhone charger attached to the port or the iPad and it communicates with the POS software company for transaction processing and accounting for the sale of stocks. Actually, credit card data is encrypted inside the device, ensuring that the transaction is safe and secure.
The advantage for the reader to link with inventory management, offers a complex solution for retail instead of user different software. And it works particularly well in the retail environment, where there are a large number of stocks. Plus, the founder of the Christian Hiiemaa said that the NFC reader, mobile-enabled transactions.
Erply credit card reader at a price of $ 50 with 1.9% transaction fee is a bit smaller than the square, VeriFone and Intuit charges. The area has recently dropped its transaction fee of $ 0.15 and charges merchants a flat 2.75%. Intuit made a similar move. But the square reader software for free, while software Erply nowhere varies from $ 70 to $ 1000 per month. You can also use Erply their existing user base of 20000 retailers who use the company's software for inventory management.
Of course it is important to note that Intuit GoPayment reader integrates with popular accounting software Quickbooks, and also developed a more comprehensive point of sale system with his latest iPad app. And the square grows quickly, especially among small businesses.
Erply actually is the winner of Seedcamp and has raised $ 2 million in funding from Redpoint and Index Ventures, Marten Mickos, Zack Urlocker (both formerly of MySQL), Kenny Van Zant (SolarWinds), Aydin Senkut, David McClure and the accelerator group. Erply mobile credit card reader is available now for iPad and will be provided within three months for the iPhone.
ERPLY is a manufacturer of software for commercial retail inventory and e-commerce, which processes the data across the physical stores, online shops and offices and provides real-time dashboards with relevant data. Erply ...
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