Sarah Lacy is currently working on TechCrunch senior editor. It is also a prize-winning journalist and author of two books of critically acclaimed, "once you're lucky, twice you're good: the rebirth of Silicon Valley and the rise of Web 2.0" (Gotham books, April 2008) and "a brilliant, Crazy, cheeky: how the top 1% of entrepreneurs profit from global chaos. ? Read More
New startup called Pago begins today, and if you live in mountain view, your life might just got much easier. Now go to more than 50 local merchants – Cafe, dry-cleaners, bars and the like – and what you want from your Smartphone, pay for it, and then skip the regular line to get it. It seeks to attract Web effective verification are out in the real world. It is clear who spends their day chronically late (like myself) will love this.
There are two potential problems. Firstly, founder and CEO Leo Rocco may decide that the proverb about the construction company that you wish to see in the world a little bit too literally. He lives in mountain view and today its usual will get a good deal easier. But what are the chances that for pago lasts long enough to sign up my favorite coffee shop, dry cleaning and ice cream shop? Or yours? That you will follow the people through their day, it seems almost impossible to implement the application, taking into account each of our everyday routines differ.
Another issue is the Pago has positioned itself as a platform for payment and in the first place, and this is a crowded space. — Pago Pago, clever, but just too late to local party?
Place in my area who desparately could use something like this is fancy Humphry Slocombe ice cream shop. There is a line halfway down the block most days, usually a result of people trying different flavors on the front lines and agonizing over what to get. The system rapidly serve customers who already know what they want seems to be a win-win for the store and their patrons. But Humphry Slocombe is already using the area as its main payment system. This may take another platform based Smartphone payment? Of course not. As games that use Facebook's existing social graph pago can be stronger proposals in addition to get traction in the market than as a new competitor pay payment system.
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