Friday, August 19, 2011

With the support of the YC Opez, Yelp, Facebook, is responsible for

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

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Yelp provides a compelling platform for small businesses to connect with consumers through transactions, reviews, reservations, information and much more.

But independent workers as stilizatory hair, bartenders and DJs have a problem: if they move from one institution to another (which is quite common), they have a difficult time taking their clients with them. Enter Y Combinator backed Opez, platform, which aims to help professionals maintain contact with their customers on a long-term basis, making it easy to keep them abreast of any changes in the job or hot deals they offer.

Of course, Facebook is already offering Facebook page that can be used for similar a similar purpose. But there's co-founder Chris said workers wanted to be able to attract clients, but also to keep at a distance, which is the problem with using Facebook page as their central business page. It adds that this product is built specifically for professionals in certain industries, such as DJs, bartenders, models, hairdressers, personal trainers, chefs and waiters.

Employees can create a profile, upload photos galleries and videos, showcasing work, create vanity domain for your profile and much more. Then they can encourage their clients to go to their profile Opez and follow them. Professionals can also send status updates and email their followers, but without any of the parties seeing with another e-mail address.

So if a professional switches work, he can send his follower list and keep people updated on where he works on. He also can publish updates to Twitter and Facebook directly from Opez.

On the client side, who sees the professional profile Opez, but to follow someone, you need to create a profile for yourself. Then you can post feedback on the page professional.

The idea of Opez can be powerful because it gives employees a platform that combines part of Twitter, Facebook and Yelp — and this is clearly necessary. At this point the question is whether this is sufficiently different from Facebook pages that industry professionals will be willing to create a profile on another new network.

Initial results are encouraging: there said that the site is already seeing traction among bartenders, models, hair stilizatory and others. And he adds that the mobile application is under development.


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