inneractive launches cross-platform SDK to help developers Monetize their Apps (in one line of code)

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If you've heard it once, you've heard his eleventy four times. Mobile advertising is hot right now. United States mobile ad revenue, for example, are expected to hit $ 2.8 billion by 2015, says Bia/Kelsey, thanks mainly to the fact that 76.8 million Americans now own a Smartphone.

This is all well and good, but the fact that that app developers still face many obstacles when it comes to marketing and monetizing their applications. With 81 percent of Apps on iOS for instance is now free of charge, many developers rely on mobile advertising and in app purchases to monetize their applications. In collaboration with the growing market of mobile ad networks are popping up now and the world. One of the most prominent networks that Google AdMob, but there are many young competitors in the space, including a cool platform, we discussed yesterday, under the name Adlibrium.

But who thinks of developers? This is what Israeli startup and requests a mobile ad mediation platform inneractive. Founded in 2007 (with offices in Palo Alto), inneractive is designed to help solve some of the tensions faced by developers in monetizing their applications, giving them the means to raise revenue and serve the object relevant ads to their users that increase CTR, eCPM, and the pace of the global fill.

Launch is currently collaborating with 100 ad partners in over 200 countries, including some of the bigger ad networks like AdMob, BuzzCity and Jumptap, among others. With local institutions in these countries inneractive hopes to ensure that people in Italy, for example, see Italian ads and people will see Hebrew in Israel, ads, etc.

Essentially inneractive integrates its 100 partner networks and advertising agencies into a single cross platform SDK, in a way that allows developers to take advantage of relevant ads in their applications, which, as a matter of course, tends to improve CTR and the important mobile advertising statistics. Inneractive is campaigns and ads based on location, platform and content developer application, too, in order to provide you with more targeted advertising.

According to Marketing Manager Hillel inneractive Fuld run currently 95 per cent of the global fill rate 99% in the United States, click through rates higher than 3%, depending on the platform and applications, and "triple the industry average in eCPM (Android and WP7 is approximately $ 1.3 on average with Ovi $ 2.5 on average), all of whom witnessed the launch of income grow six times from 2010 to 2011.

Of course serving relevant advertising means squat if developers can only use platform to optimize the ads on a mobile OS. Inneractive today officially announces the completion of its portfolio in the SDK. The coolest part about this software is only one line of code. So, in about 10-15 seconds (and I've seen it in action), the developer can have their application integrated with inneractive in the SDK. Note that these addresses are available for Windows, iOS, Android and BlackBerry. Inneractive offers SDKs for Bada, J2mE, Symbian and Flash, although without a single line.

Android SDK was the last piece of the puzzle, and starts officially today. Company beta testing Android SDK, and according to Fuld, the company saw advertising revenue, impressions and clicks, the growth rate of about 30% over the past two weeks.

Seeing as it is free for use and distribution of income for developers — 65 per cent to 35 per cent (from 65 per cent going to the developer), and implementation of the SDK is a breeze, inneractive offers a nifty little developer friendly mobile platform that is worth checking out.

Interested parties may register and download the SDK portfolio here.

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