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Mobile marketing service, Augme technologies, today announced that it will acquire Hipcricket, mobile marketing and advertising platform for $ 44.5 million — $ 6 million of whom are in cash and $ 38.5 million. $. United States in the common stock. Hipcricket's shareholders must approve the purchase before it can be finalized, however, the transaction also call for a 12-month payment to make out an additional $ 27.5 million, it seems that the deal would be approved. Augme will take on all Hipcricket in over 50 employees, but firm mobile ad will continue to operate from its offices in Kirkland, Washington.
We profiled Augme in June as a company under the radar on the rise in the mobile advertising space, when she released the latest version of its life ads platform. As we wrote at the time "Ad life allows marketers, brands and agencies to plan, build, test, deploy, and track mobile marketing programs — with the most notable feature of the patented technology Augme is now the fact that he is able to reach target groups the remaining device agnostic".
Purchase Augme in Hipcricket should be hot on the heels of its acquisition Jagtag for $ 5.5 million two weeks ago. Jagtag specializes in barcodes and QR codes and Hipcricket offers marketing solutions that include SMS, MMS, mobile websites, advertising networks, and branded applications, Augme is firing on all cylinders in an attempt to round out its platform.
"We expect additional resources Augme, JAGTAG and Hipcricket, combined, will provide the most powerful Augme mobile marketing solutions best of breed global brand leaders, backed by strong intellectual property portfolio, including patented technology and software as a service technology platform (" SaaS ")," said Augme Director Paul arena.
Augme publicly traded on the over the counter bulletin board since 2002. Total income of the company in 2011, $ 2.8 million, but Augme management told me last month that it expects revenue to 16 million dollars in the fiscal year 2012 and will achieve positive cash flow next year. The company is being prepared as a hot growth sector (Gartner expects mobile ad revenue hit $ 3.3 billion until the end of 2011, more than double revenue in 2010 — and the hockey stick-2015 to $ 20.6 billion), it wouldn't be surprising to see the company continue to acquire attractive mobile solutions, adding his puzzle pieces, as it makes the game to become a leader in the field of mobile marketing.
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