Startups USA: (Founder of stories) Kevin o' Connor DoubleClick: we were Netscape profit

Wednesday, August 24, 2011

(Founder of stories) Kevin o' Connor DoubleClick: we were Netscape profit

Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More

When Kevin o' Connor started DoubleClick in the mid-1990s, he was half of online MEDIA sales company for early Web companies like Netscape and Excite and technology company. "We were their profits," the ' Connor said Chris Dickson on the Netscape in this second edition of its founder stories interviews. (See first here).

About ' Connor is how he got DoubleClick, occurs in the early days, why he chose New York City over Silicon Valley and the introduction of measurable advertising just when the Internet begins to take off. "People don't want to accountability," he says. Even technology companies that are clients of DoubleClick them only wanted to use the media and not for their technology. When their contract with Netscape for updates, DoubleClick will run as Netscape rep firm because Netscape does not believe in their technology or that they could sell advertising CIOs (complete with servers, which is what would make Netscape). "Have you ever met a CIO who buys advertising? It was so senseless. "

Tensions between the ad network and technology companies continued, but bets on technology has proven to be correct. In the previous history of the founder of the former DoubelClick CEO Kevin Ryan, both during the bust, DoubleClick will lose 70 percent of their customers before coming out on the other side.

In the video below about ' Connor recalled how DoubleClick got through the crash. Fortunately DoubleClick just raised $ 700 million. "Thus, to save money," said Dixon. He then requests-Connor made DoubleClick a success. There is always the element of luck, "recognizes the ' Connor, but two keys to success in his mind for any tech company" the best technological solution to a problem and hire a smart athletes "(in which it means intelligent people who are competitive, hyper).

Kevin o' Connor, co-founder and CEO of FindTheBest.com. Prior to founding FindTheBest in 2009, ' Connor started on ' Connor enterprises in 2001, a company specializing in tech startups. IN THE ...

DoubleClick is a provider of digital marketing technologies and services. Companies come to DoubleClick for excellence in advertising, media, video, search and affiliate marketing to help them ...