Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
In June, Justin.TV started TwitchTV, the portal live streaming video games community for gamers. It was an interesting move considering video companies do not really consider any verticals so far. But it looks like step start to bear fruit. Twitch. TV is growing like gangbusters and posted 8 million unique visitors worldwide in July.
Twitch .TV saw 1 billion minutes of viewing in July, with doubling of traffic. Of course this is far from YouTube billions views a day. But recently the vertical niche, it's still impressive.
TwitchTV for the background of various games and competitions especially platforms with top players, tournaments, and comments. The platform aims to be a one-stop-shop for live video for "eSports" Justin.TV said is associated with the competitive video games.
Twitch. TV also recently debuted game developer partner program and is currently 500 all partners through the program.
The platform also focused on the massive success of Machinima, another site online video games, which is witnessing a major traction among gamers.
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