Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More
Whose tweets have more actual sales, Ashton Kutcher and Kevin Rose? The answer is not immediately obvious. Kutcher can boast of 7.3 million twitter followers Rose 1.3 million, but recently assisted in the design of shopping site Fab.com suggests that the overall figures do not always lead to more sales.
Kutcher and rose recently tweeted link, which gave their followers $ 10 off any purchase at Fab.com. Fab wrote a blog about marketing test. Kutcher link has 5.888 registrations, 4.356 rose (but not more). But rose's led to more orders and higher incomes.
More followers Rose passed link together, and they also ordered more. On the first day of the rally of adherents of Kutcher placed 45 orders, compared to 30 for followers of Rose 's, but the daily orders from followers, Kutcher peaked at number 75, while the Rose peaked at 158 one week later (see chart, rose is the yellow line). In terms of overall sales Rose brought in $ 7.121 against only $ 2183 Kutcher.
This is exactly the kind of metrics reporting more startups. They get the value of shares and much more useful than the usual vanity metric startups to put out all too regularly. Kutcher and rose are investors in the FAB, who recently switched from being a gay social network for a shopping site.
The use of celebrities to promote sales is a growing trend in social commerce. Standing, recently used a Lady Gaga fan and one of the Kings made a promo with designers from Bravo show.
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