ROI Carthy is a managing partner at initial capital. Previously, Roi has worked for companies such as head of product, technology, Soluto Zend and 888.com. ROY started covering Israel startup scene for TechCrunch in August 2007. Born in Israel, Roi spent many years living abroad in the United States (Boston, Olivet, district of Colombia) and in Europe. ? Read More
Generally speaking video producers have a much easier time producing content than its profit. This is because the monetization side of the equation has two x factors that are difficult to get right. The first of which is a factor – that ' the money ', a mechanism that facilitates the billing aspect thread user. Second, as a "how to monetize" factor – what model (s) according to which the content is there.
Enter the Cent2Cent, the Israeli company with versatile enough for both high-end television (NBC is a client) and low-cost solutions video monetization of blogs. And with more than 200 000 paid transactions to date, they may be on to something, too.
One immediate advantage with Cent2Cent is the choice of its monetization solution does not require the content owner betting the whole House on it. By this I mean that monetizing through Cent2Cent does not require the contents of the Cent2Cent hosting infrastructure. Content can be incorporated in the JavaScript Shell, or for those who want more programmatic control, there are APIs, SOAP/rest. For those, however, that require hosting, Cent2Cent integrated Kaltura, so is also. And rounding, there are also plugins for Drupal & WordPress.
The second key advantage with Cent2Cent solution is that the monetization options are quite diverse. These include: subscription plans daily, weekly, monthly, periodically, pay-per-view, bundles and packages and Metered plans (by number of views, or the time to consider).
On the face of all these options can be overwhelming, but this is where the Cent2Cent built-in Diagnostics can help to take decisions to monetize the content owner. Module collects data viewer, the segments for ideas to be displayed. For example, the content owner may find that 2% of users think more than a dozen videos, while 5% more than five. Both segments fit more subscription models, unlike other users who may be proposed only purchase model for viewing.
Cent2Cent commenced in October 2010 and raised $ 500.000 from private investors to date.
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