Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More
Daily transactions could significantly reduce the Groupon juggernaut marketing costs last quarter, but its net loss in the second quarter of this year has almost tripled in comparison with the previous year he hired more than 1000 new officers, according to SEC filing released this morning. In principle, the company continues to grow like gangbusters but losing money like crazy in the process.
Updated financial details show that Groupon to boost income of $ 3.3 million in Q2 2009 878 million. $ in the second quarter of 2011, while net profit swung from $ 21.000 for the second quarter of 2009 for a staggering net loss of 102.7 million. dollars for the second quarter of 2011.
The net loss is reported in accordance with the first quarter of 2011, but nearly tripled to $ 36 million loss from the 2 quarter of 2010. GroupOn work more than 1000 employees in the 3-month period – sales growth for more than 4800 people causing a serious bump in "General and administrative expenses.
In total, Groupon has grown from 37 staff from June 2009 to 9.625 staff June 2011.
GroupOn serves 175 North American markets and 45 countries as of 30 June 2011. The company is 115.7 million subscribers in late in the second quarter of 2011 and said that more than 23 million customers purchased Groupons until the end of Q2 2011.
Marketing costs dropped to just over $ 170 million in Q2 of 2011, while the Groupon spent $ 208 million on marketing in the first quarter of 2011.
Interestingly, the company to withdraw its controversial income calculation of gross sales. As expected, the company has ceased, referring to a dimension called the adjusted consolidated segment operating income (ACSOI), metrics, which excludes marketing costs, as well as stock-based compensation and related subjects.
We will continue for the rest of the amended filing-may be more updates.
Two months ago, Groupon filed an S-1-IPO, seeks to bring at least $ 750 million.
The story goes on, obviously.
Also read:
GroupOn launches new S-1, adds 11 underwriters, including JP Morgan, and Allen & Co.
Why Groupon is ready to collapse
GroupOn reacts to IPO with cheeky Feline
GroupOn features a daily deal on the best things to do, see, eat and buy more than 565 cities around the world. Promising companies at least ...
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