Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Mobile applications analytics firm flurry released today a report which examines the use of mobile dating applications against online dating sites. Flurry data used Compete, comScore and Alexa to measure the consumption of Internet dating sites and use their own analytics data (now tracks more than 90 000 mobile applications) mobile tracking. With regard to the dating, flurry tracks a wide range of dating applications with more than 2 million total users.
A flurry of reports that mobile dating apps team more time compared to online dating sites. An average of 8.4 minutes spent in mobile dating application is 8.3 minutes online. A year ago, people spent twice as much time online dating is now in mobile applications. Mobile dating app use increased from 3.7 minutes in June 2010 to 8.4 minutes in June 2011. This is another proof that supports a barrage in a recent report on mobile applications use the dominant Web browser.
In terms of participation a flurry said that the number of consumers, mobile dating applications helps to increase the time in the day in mobile dating applications. Last year the average user has opened a dating app 2 times a day, a little less than 2 minutes each time. Now consumers open dating app more than 5 times a day, but for shorter periods of time, approximately 1.5 minutes each.
In terms of unique users visiting sites v. s mobile applications flurry believes that more people use dating apps on smartphones running than visiting the online dating sites on the Internet, proportionally. A flurry of measure is by looking at the number of unique users dating services compared to the total amount for the platform. For Internet a flurry of comparing unique visitors online dating sites and the total number of people using the Internet, which amounted to 12% in June 2010 and 13% in June 2011. For mobile applications a flurry of comparing unique users of mobile dating applications and any applications that resulted15 per cent in June 2010, and 17% in June 2011.
And the report shows that the number of people using dating applications is growing faster than the number, using all of the applications. In General, 125% for the year, while the number of unique users with mobile dating applications increased by 150% over the same period has increased the number of unique users of all applications.
For the background of a flurry of apps and find top dating sites Match.com, eHarmony, PlentyOfFish, Zoosk, Jazzed up online dating, Skout and Grindr.
Taking into account these data it seems that there is a huge market opportunity in mobile dating and include local and location-based functionality. And this trend that startups, such as LikeALittle has caught on.
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