Flurry: mobile dating application capture more flirting time than Internet sites

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Mobile applications analytics firm flurry released today a report which examines the use of mobile dating applications against online dating sites. Flurry data used Compete, comScore and Alexa to measure the consumption of Internet dating sites and use their own analytics data (now tracks more than 90 000 mobile applications) mobile tracking. With regard to the dating, flurry tracks a wide range of dating applications with more than 2 million total users.

A flurry of reports that mobile dating apps team more time compared to online dating sites. An average of 8.4 minutes spent in mobile dating application is 8.3 minutes online. A year ago, people spent twice as much time online dating is now in mobile applications. Mobile dating app use increased from 3.7 minutes in June 2010 to 8.4 minutes in June 2011. This is another proof that supports a barrage in a recent report on mobile applications use the dominant Web browser.

In terms of participation a flurry said that the number of consumers, mobile dating applications helps to increase the time in the day in mobile dating applications. Last year the average user has opened a dating app 2 times a day, a little less than 2 minutes each time. Now consumers open dating app more than 5 times a day, but for shorter periods of time, approximately 1.5 minutes each.

In terms of unique users visiting sites v. s mobile applications flurry believes that more people use dating apps on smartphones running than visiting the online dating sites on the Internet, proportionally. A flurry of measure is by looking at the number of unique users dating services compared to the total amount for the platform. For Internet a flurry of comparing unique visitors online dating sites and the total number of people using the Internet, which amounted to 12% in June 2010 and 13% in June 2011. For mobile applications a flurry of comparing unique users of mobile dating applications and any applications that resulted15 per cent in June 2010, and 17% in June 2011.

And the report shows that the number of people using dating applications is growing faster than the number, using all of the applications. In General, 125% for the year, while the number of unique users with mobile dating applications increased by 150% over the same period has increased the number of unique users of all applications.

For the background of a flurry of apps and find top dating sites Match.com, eHarmony, PlentyOfFish, Zoosk, Jazzed up online dating, Skout and Grindr.

Taking into account these data it seems that there is a huge market opportunity in mobile dating and include local and location-based functionality. And this trend that startups, such as LikeALittle has caught on.

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DuoDater wants to make online dating more social and less uncomfortable (offers here)

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Last month, Nick Paumgarten penned a lengthy article for The New Yorker detailing the growth of online dating and the impact it had on Web culture. Among other things Paumgarten implies some eye-opening statistics on the industry, including the fact that paid dating sites have become collectively, billion-dollar industry that "one of the six new marriages is the result of meetings on Internet dating site", and that online dating is now the third most common way for people to meet.

While most early blush (or stamp) around using an online platform for continuing relations wear, some friction, which has always been there still exist: from awkwardness in online networks, the potential risk of meeting eStranger, relying on algorithms to find your "compliant", etc. and more ironic for the interaction between intermediaries, most online dating sites to connect users with new people, while remaining detached from their actual social life. As Paumgarten, online dating is still remains inherently isolated.

Michael wig and Andrew Flachner, founders of the new dating site called DuoDater, agree that there are still some very fundamental problems with the current approaches to online dating (and, well, dating in General). The creation of an online dating profile can be difficult; It's hard to find the correct thing to say about yourself that will help site, either algorithmically or not, will help to pick the right person said the co-sponsors. Not to mention the facts that messaging stranger may be somewhat arduous process, and meet them in person without much background, awkward and sometimes unsafe.

Thus, the San Francisco startup offers a platform that aims to be a bit more social and less intimidating, that model championed by current dating sites: double date. DuoDater is aimed at men and women in their 20s and 30s who want to communicate and meet new people with the co-pilot. The co-founders, think that by allowing users to have a friend with their parties on the date, the interaction may be more natural and (we hope) a less awkward way to communicate and make friends.

DuoDater also built in such a way as to make a dating profile less nerve-racking process. The site offers "profile", the Duo only requires users to write a few sentences about myself individually, to the main attraction is included for creating joint description of steam daters can work together to fill. Flachner said that, so far, DuoDater in users find this less problematic and easy approach to dating profiles.

The founders also think their model provides a higher level of accountability than is generally characteristic of Individual dating, as users are less inclined to use a trick photo corners and exaggerated or romanticized descriptions of when they know, a close friend will see it and can call them on it.

DuoDater also adds a "featured Topic" idea, so new users can get up and running more easily and get out there and test the model.

When I asked whether they had considered the founders dating option group, they said that their market research and due diligence have shown that users prefer double dating with the latter because it still provides a level of intimacy that makes the experience feel like a real date, not the packages (PA) with handle, social gathering.

The founders said that, although there are several successful group, dating sites, profile group to take attention away from individuals and organizations access to a large group of people can be a hassle is that many are familiar with.

Of course the inherent risk to DuoDater in the model is one of the major players in the online dating space, like Match.com, PlentyOfFish and eHarmony, OK Cupid, you can create your own double-dating service and quickly have run to beat in terms of user base. But Flachner said that he thinks DuoDater is well positioned as an alternative, because it focuses on the casual atmosphere of double dating and centered around the events and experiences, instead of relying on algorithmic models (potentially less "human" approach) to connect to specific people.

DuoDater offers an interesting spin on traditional dating model and, indeed, it is surprising that this model is not something that is done on a large scale. Of course, this may be justified; without a paid model this is hard to learn to make money and double dating organically bring their own problems. DuoDater is currently free to use, and start the initialization of at this point, it will draw on its beta version to test the waters of whether this approach truly viable and scalable. Fee-based premium service may be at its future road map, too.

For readers who want to do some early test double dating platform click over to DuoDater.com and enter code "techcrunch" invite for access.

Let us know what you think.

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