Placecast brings location-based retail trade signals Smartphone applications

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Placecast's ShopAlerts service that provides retail and commercial offers and discounts to consumers via their mobile phones, today announces the new functionality, integration with Mobile Smartphone apps.

As we wrote in the past, ShopAlerts is a white-label geofencing platform for businesses that want to deliver the GEO work offers to its customers on their mobile phones. Consumers can sign up to receive text messages in different ways — in-store, online, via text message, mobile Web sites, or on Facebook. Geofences virtual cause around physical location; When the user selected in the geofenced area, it receives a message from the business, including discount, sale, shop or other content.

With the new feature, retailers have deployed mobile applications can allow users to obtain from the nearest store, retailer or other appropriate location, location-based communication without the app being open in the same way as ShopAlerts programs work on any phone, this new feature works on any Smartphone platform.

Once a retailer integrates with ShopAlerts, clients (who are in receipt of alerts) will have location-based push notifications when they are in the area of geofenced. Retailers can also use the preferences expressed by the consumer, such as loyalty or past purchase data to improve the relevance of the message or transaction. Time of day and weather can also be taken into account for the creation of added value, and brands could also enable location-based notification when a particular product is available in a nearby store.

Placecast says that he will work directly with retailers to integrate ShopAlerts into their applications, helping them to develop a programme and a messaging strategy, choose the number and size of geofences and activate the field.

Integration with retail Smartphone applications makes a lot of sense for Placecast. With the increase in offline and online commerce Placecast gives retailers another way for consumers and offer relevant transactions and information. The aim is to bring the user in the repository, and messages sent via the Smartphone app can help do that.

Placecast is already used by a number of high-profile brands such as North face and even AT&T.

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Lockerz launches social network for trade and Exchange-signs with EMI

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Social commerce network Lockerz opens it up to the site for non-members. As you probably know, with the support of Kleiner Perkins Lockerz just raised another $ 36 million from Live Nation, Dag ventures, Kleiner and freedom of the media; revolves around the idea that influencers in social networks can become supporters of brand and content and affect the behavior of their friends.

Lockerz is primarily targeted at men and women ages 13-30 and trying to create a community of fashion and tastemakers who love to shop, play and connect on the Internet. Users can earn points and discounts on brands, sharing content on the site. The company wants to be the primary go-to trade for teens and young adults.

Now for the first time, Lockerz is open to non-members for exploration (users previously had to create a profile for the site). Visitors can check out the section "dealz", which includes thousands of daily special offers on everything from fashion brand, restaurant and sports events.

Clients continue to join Lockerz to earn virtual currency PTZ network, which can be redeemed for shopping discounts. Lockerz members earning PTZ almost everything they do on the site, including login, upload photos, watch videos and buy goods.

Lockerz said he has witnessed 45 million unique monthly visitors (Google Analytics), while comScore reported 13.5 million unique monthly visitors worldwide in June. However, all reports data from the perspective of visitors grows Lockerz.

Opening of the site is certainly a way to increase traffic. The company also received a photo sharing app Plixi as a way to enlarge photo sharing on the platform back in January. Lockerz also recently bought a social platform for the exchange of AddToAny last month.

In addition to the opening of the site, Lockerz homepage also went through a redesign, and the company announced a partnership with EMI Music, in which the video recording artists from the record label are available at Lockerz. Any user can view the video, but only members will earn the DOME for viewing. In view of the fact that live nation has just joined the Lockerz as an investor, it should be interesting to see if the network you can build traction around sharing music (and possibly replace MySpace in this category?).

Lockerz is a social business, whose mission for men and women aged 13-30, build a community of more than 19 million members.

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