Seesmic is focused on social enterprise; Android, iPad Debuts Apps for Salesforce CRM

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More

Social application developer Seesmic makes a big step in social enterprise and debuting dedicated Android app and iPad app for Salesforce CRM product (Windows phone 7 will also be added soon), called Seesmic CRM. Android app will be published tomorrow morning at Salesforce at the annual Conference, Dreamforce and Seesmic launches iPad app within a few weeks.

For the background of Seesmic, which was founded by a French entrepreneur Loic Le Meur, allows you to monitor and follow up the social web. Seesmic desktop, Internet and mobile clients integrate with Twitter, Facebook and other social networks. Bonus using an application like Seesmic is the ability to combine your streams from a variety of social Web services such as YouTube, Foursquare, Techmeme, LinkedIn, and others.

But lately, Seesmic dabbling in the enterprise and launch more focused business functions. Last fall, Seesmic has deep integration with Salesforce enterprise social network chatter. And then earlier this year, Salesforce 4 million Australian dollars round in Seesmic.

Mostly Seesmic Android and iPad apps CRM lead all the functionality of Salesforce CRM for mobile phones. Users can search their Salesforce.com account from native applications; Search for leads, contacts, accounts, related activities and sets of chatter on the move; Creating and updating leads, contacts, tasks, and activities; Log calls and emails after meetings; and much more. And applications use mobile OS; to map users to their respective leads to their current location; upload photos and more. While prices had not been announced yet, Seesmic may charge a fee of $ 10 per month per user for the application.

Le Meur tells us that he does not compete with Salesforce CRM giant, because currently does not offer in-depth Android and iPad apps. In fact, Seesmic is working "hand in hand" with Salesforce mobile group to develop these native apps. And Salesforce particularly bullish on social enterprise at the end — "Welcome to the social enterprise» is the theme of the Dreamforce this year. As Le Meur said: "we are working with Salesforce, not compete with the company."

Of course it's interesting that Twitter's developer platform is shifting focus from building consumer and focusing on the enterprise. In March, Twitter basically told developers avoid compete with them on their own customers. It's not that Twitter doesn't want developers to build off their platform, they simply do not want developers to create clients that simulate Twitter's own services.

Thus Seesmic found new user base in the area of business. Le Meur explains that the use of mobile and social enterprise of the future for Seesmic. While the startup will not relinquish their Web and mobile applications (Android app company has more than one million users); all efforts of Seesmic now completely focused on attracting social for business users, "said Le million euros.

Seesmic BlackBerry app shuttered a few months ago. You can watch Le million euros in a recent conversation with TechCrunch TV Andrew Kina here.

(Disclosure: TechCrunch editor Michael Arrington was an early investor in Seesmic.)

Seesmic is a powerful set of social media and collaboration tools that provide businesses and individuals with everything they need to build and manage their brands online. WITH ...

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M5 and partner Bluewolf bring Salesforce in the era of Texting

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Given that current projections estimated as 8 trillion text messages will be in 2011, and that people increasingly from landlines to mobile telephony, SMS is becoming an increasingly important part of the communication strategy, business. And this is especially true when it comes to customer service.

As businesses move to SMS for accounting, customer service and CRM, they are encountering several problems, among them the fact that customers often have separate numbers for voice and text, and send messages from devices or applications, SMS outside of the company's CRM system difficult to manage and write for quality.

M5, VoIP and phone service provider for business, in partnership with Bluewolf (business consultancy firm) announce handy tool (the so-called "M5 business SMS"), to address these challenges, allowing customers to text from your mobile phone by using their business numbers, saving the hassle of having to use two different numbers, or need to use their personal cell for business communications.

But the most notable here is that the M5 is working with Salesforce to integrate this SMS feautre directly into the CRM software Salseforce's. This means that business users can now send and receive SMS using their telephone business, the integration of all text messages to Salesforce "cloud services", which in turn enables the customer service teams for the SMS channel measurable service. According to M5 incoming SMS messages will be automatically applied to the case, Salesforce customers to track conversations and keep complete records of communication with customers.

And, seeing how the business phone number is used as a channel for SMS, users no longer need to have their own separate phone numbers. Enterprise SMS is a great tool for maintenance release or update order status, appointment confirmations, purchase authorization, to name a few. And as businesses increasingly interact with their customers through the text, it becomes less important for these enterprises to track and analyze these interactions compare with client and business data to ensure quality customer service and service.

Not to speak for the 82,000-plus Salesforce customers by offering the ability to send and receive SMS messages from their business phone numbers, eliminating the need for a separate texting app or the phone number definitely comes in handy.

For more check out the M5 SMS business solutions for Salesforce, click here.

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