Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More
We know that mobile ad network millennial MEDIA has more than tripled revenues in 2010, 2009, and achieve profitability. But we did not know how many in the mobile advertising network brought in until now. In 2011 the last Millennial Inc. 500 list saw 47.8 million turned out in 2010, income, more than 3000 percent from 2007, $ 1.5 million in revenue. And although we don't know what the Millennial net income, we know that the company is profitable.
Millennial is one of the largest remaining independent ad networks Google bought AdMob, and Apple has acquired Quattro. There is no doubt that many technology companies through the eyes of the Millennial goal acquisition, but the company has managed to preserve its independence in spite of increased consolidation taking place in the mobile ad space.
In addition to Millennial in independent ad network company also operates and manages private mobile ad networks for large media companies and conglomerates that have multiple applications and sites, essentially the power of self-service ad network for these companies. And the millennial deals with "prominent Internet media company" (but declining to name the company), which is fully running mobile advertising at the millennial.
On the basis of comparison, AdMob reportedly had 100 million dollars in revenue, run course, when it was purchased in the year 2009, which could put his actual revenue in the $ 40 million (AdMob Division revenue 60/40 with publishers). It's unclear if the Millennial in 47.8 million in 2010, income is post-split.
I hope we will see more detailed information on financials Millennial when a company files S-1 for public offer in the coming months. CEO and founder Paul Palmieri had ambitions of taking public companies, and the timing may be right, considering that this seems to be the year of tech companies IPO. In may, Bloomberg reported that Millennial talked to bankers on the IPO, which could come in the autumn or early 2012 and valued the company at a whopping $ 700 million to $ 1 billion (AdMob was sold to Google for $ 750 million).
Given how most companies refuse to disclose the exact financials when they are private is always interesting to see revenue numbers pre-IPO.
Millennial MEDIA is the leading independent mobile advertising and data. Millennial MEDIA commands an impressive share of the mobile display advertising market. The company's technology, tools and services ...
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