Forkly introduces the mobile space App soon stuffed taste

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Remember last year when it seemed like all makes location-based mobile applications? One of the original players in the space, Brightkite, eventually got overshadowed by new competitors. Now two of its founders came back with a new mobile launch, and once they enter a space that is quickly getting crowded: food.

In particular, Brady Becker and Martin may have just launched Forkly in the app Store. Although we are aware of the company almost a year and know what they are doing for a few months, it took quite long to get to that point. Now here: application for exchanging information and identifying food and drink.

If this sounds familiar it's because you've heard of Foodspotting, loads the application picture popular food that now there are a million. Or maybe you have heard about the new "Nosh, Instagram food" from the founder of Google voice that started recently. Only two competitors. There are many others and believe me, many others, coming in short order.

But to its credit, Forkly looks very solid. Unlike Foodspotting, which focuses primarily on photography, Forkly focuses more on ratings (Nosh focuses on both). You can "like" element, "love", say it is "good" or "not for me". Forkly then uses this information to create "taste graph" for each user. Then this is used to serve other elements that you can.

Or you can see the new items, served to you in a social channel. And you can easily point out a few things to note, that you "want it". And you can write short reviews, etc.

There is also a game that users become "influencers" to recommend foods and drinks, which others like.

Forkly also rationally offers tools for bloggers, food, restaurants and brands to use the service immediately bat. This may ultimately key features of the stand-out in space. You can read more about in this post.

So Forkly will be in a position to do something that cannot be Brightkite sectional red-hot field? Given that half of the competition is not even started, it's too early to say. Being early doesn't help in the location (in fact, it can be argued that accepted and Dodgeball, which eventually led to the creation of Foursquare, it is still too early), but it could here as startups race to earn the most products and ratings in their systems.

You can find Forkly in the App Store here.

Forkly makes it ridiculously easy to match your taste buds with food and restaurants around you. Capture and use your tastes and dining and Forkly will help you ...

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Mark, with the support of the Cuban AskMen JungleCents Ushers in space daily deals

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During the grinding operation, the transition in the digital era publishing industry grasping at straws to find ways to grow its revenue models. Even when the time marches on, publishing companies, in General, continue to struggle with most effectively monetize their content and add more (or even primary) income. JungleCents, Mark Cuban support for the launch, with a men's lifestyle magazine, AskMen in daily transactions space in an attempt to help publishing to use additional sources of revenue — all thanks to the vouchers.

As the TC Alexia Tsotsis wrote back in October, a la Commission Junction, JungleCents intends to attack the acquisition of customers, taking the vouchers from companies in lieu of cash and execution of these transactions on your site, as well as affiliate sites — in limited quantities for a limited time.

In connection with AskMen JungleCents offers discount on men's goods from bonobos, which offered on JungleCents but also AskMen.com. With bonobos deals customers pay $ 48 to $ 100 voucher to spend on Bonobos.com, with the deal, essentially acting as a gift card as the user does not have spent $ 100 voucher for once.

Of course AskMen is not exactly the New York Times, but the daily transactions can potentially allow content sites such as AskMen monetization in more measurable approach when you add more value to their readers, says JungleCents cofounder and CEO Samir Mehta. Sites like JungleCents could actually be good for niche publishing sites, because they can serve more targeted deals, which are relevant to the readers of the site. For example, if the reader is positioned on AskMen, men in publishing and is serviced by bargain for cheap jeans, the reader is likely to click on, say, someone else perusing the News on the New York Times.

These transactions at the bottom of this post may even go so far as to add value to content (gasp!) and give publishers a trigger for monetization. JungleCents testing this theory, the set in which they proposed a 50 per cent of the readers of Nooka watches. The deal netted a set of 9 per cent of the rate and success gave JungleCents the motivation for the other secondary niche publications.

Mehta, said that he thinks that this model is not only useful for publishers, but offers up the brands as they get access to their target demographic. He also brings their custoemr acquisition cost down because these clients (based on how they find transactions) are not deal-hungry coupon clippers, they are more likely to be brand ambassadors. Thus for brands, who are not interested in gold leaf or Groupon, AskMen bonobos model seems a better fit.

As to how the redemption of the vouchers work? Once a consumer buys a bargain at JungleCents, they get an email with a unique redemption code, which they then used to retrieve and brand in the online store. Mehta, said that he thinks that this allows brands to own their new client, unlike Flash sales that run off last season, when the consumer has no contact with the trade mark.

This is an interesting model. Check it out and let us know what you think. Please click here.

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